One of the most engaging and innovative behavioural economists practicing the subject today, Dan Ariely has demonstrated through his personal trauma that there is no hurdle which motivation cannot overcome, however insurmountable the vexing obstacle might seem at the outset. Now in this book – a part of the TED publications initiative – Ariely provides a concise but practical insight into developing the trait of motivation. Combining his usual wit with erudition, he abhors all economic jargons and psychological alphabet soups and instead narrates in a most simplistic manner possible, using various real life examples, the possible means to remain motivated.
Although a one sitting read, “Payoff” will not remain untouched and unused for long.
