The closing lines of Great Gatsby and the genius of F. Scott Fitzgerald

“So we beat on, boats against the current, borne back ceaselessly into the past” – The Great Gatsby by F. Scott Fitzgerald Show me a more influential closing line to a book and I will consume humble pie. These lines represent an enduring, indelible and immortal gift to the world by Scott Fitzgerald. They resonate … Continue reading The closing lines of Great Gatsby and the genius of F. Scott Fitzgerald

A Hope called Tanya Coleridge by George Michael

(Image Credit: Picuki.com) Tanya Coleridge sashaying down the ramp with an uninhibited confidence; Tanya Coleridge winking seductively; Tanya Coleridge crossing a turnstile and hiring a taxi. Tanya Coleridge…. George Michael with a grotesque piece of jewelry dangling from his ear and a cool pair of sunglasses covering his eyes, lent bohemia a bold and licentious … Continue reading A Hope called Tanya Coleridge by George Michael

Enduring Jingles of Indian Advertising: Ten Adorable Culprits – PART 2 MONDELEZ INDIA FOODS LIMITED (FORMERLY CADBURY INDIA)

In Part 1 of the series, the focus was on the zest and zeal with which Nerolac India regaled the Indian television viewer with their innovative commercial jingles. Part 2 pays tribute to Cadbury India and their slobber knocker jingle that formed part of the “Shubh Aarambh” (“auspicious beginning”) campaign. Before diving into the jingle, … Continue reading Enduring Jingles of Indian Advertising: Ten Adorable Culprits – PART 2 MONDELEZ INDIA FOODS LIMITED (FORMERLY CADBURY INDIA)

Enduring Jingles of Indian Advertising: Ten Adorable Culprits – PART 1 KANSAI NEROLAC PAINTS INDIA (NEROLAC)

Every one of us has been held hostage, albeit willingly, at some point in time, by that one mesmerizing jingle that keeps playing on loop within the confines of our heads. The damned ditty just refuses to fade away, clinging on to us with the obduracy of a leech. While hanging on to the handrails … Continue reading Enduring Jingles of Indian Advertising: Ten Adorable Culprits – PART 1 KANSAI NEROLAC PAINTS INDIA (NEROLAC)

To Take or Not To Take – The Hotel Conundrum

(Image Credit: Creative Commons) Over the past two days, social media has been set alight by an incident involving an Indian family on vacation in Bali. Twitter timelines are flooded with a video approximately two and a half minutes in length depicting hotel staff removing objects (including hair driers & hangers) that were apparently 'pilfered' … Continue reading To Take or Not To Take – The Hotel Conundrum

The Lazy Wait for Digestion – Food Court Rules to enforce Civility

(Image Credit: Wikipedia Commons) This afternoon our team decided to lunch at a Food Court famous for its Chinese delicacies. While we anticipated that there would be a long wait and were ready for it, what we were not prepared for was a shockingly inconsiderate and insensitive attitude shamelessly displayed by diners who had preceded … Continue reading The Lazy Wait for Digestion – Food Court Rules to enforce Civility

Vande Mataram: To Sing Or Not to Sing

The ludicrous decision by the newly elected Chief Minister of Madhya Pradesh, Mr. Kamal Nath to break away from a time bound tradition, of singing “Vande Mataram” in the Madhya Pradesh Secretariat smacks of grandstanding and reeks of petty politics. While trying to unravel the figments of imagination, constituting the preserve of either the Chief … Continue reading Vande Mataram: To Sing Or Not to Sing