Rajinikanth is one of the most famous silver screen personalities in the annals of Indian cinema. He is also known for his spiritual inclinations and innate altruistic predilections. In a public gathering he once famously quoted that if one was to be aware of the date of his/her shedding the mortal coils, every remaining day until that day of reckoning would be an absolute torture. One person who can relate to this philosophy is one of my all- time favourite authors, Tom Rath. When he was just sixteen years old (or young), Mr. Rath was diagnosed as having a fatal genetic mutation, one that basically shuts off the body’s most powerful tumour suppressor. This was after what was supposed to be a routine eye test. What this meant was that in addition to large tumours that were already growing on his left eye, Mr. Rath was likely to have kidney and pancreatic cancer, and tumours in his spine, brain and adrenal glands. If this list was not daunting enough, Mr. Rath also lost the vision in his left eye, post multiple surgeries.

But at the time of this writing, Mr. Rath has braved the odds and lived to tell his tale. And, what a fascinating tale it has been! A prolific author, Rath has penned many bestsellers that have changed the contours of his reader’s perspectives. In “It’s Not About You”, his shortest book till date, he juxtaposes wisdom with fortitude. Asserting that life is not just about oneself, but about what you do for others, Mr. Rath, conveys to his readers the most fruitful way to lead a contended and enriching life.

Battling the dreaded von Hippel-Lindau condition, Mr. Rath has been an inspiration to millions across the globe. Echoing the late great Randy Pausch on how it takes the realization of mortality to develop an outward focus, Mr. Rath emphasises that life is about what you put back into the world and not what you take out of it.

He illuminates his readers about an empirical research finding which revealed that “kids who battle cancer somehow emerge stronger when compared to peers who have not faced a similar challenge. In particular, when children twelve and older battle cancer and survive, they are more likely to experience what scientists call post-traumatic growth.

Mr. Rath exhorts us to invest in people who matter the most. Relying on a finding by researchers, Mr. Rath informs us that if one is able to have at least five positive exchanges for every negative exchange in a given day, it should carry forward and energise the networks around that person. Such persons, incidentally, are five times as likely to have a very high sense of well-being.

For facilitating positive exchanges, Mr. Rath argues that it is imperative for one to assume the role of both a positive questioner and a keen listener. Both of these qualities are in peril, courtesy, the information age. As Mr. Rath illuminates his readers, in a study titled, “The iPhone Effect”, which was based on an experiment with two hundred participants, and examined the effects of the mere presence of a smartphone on a conversation, the researchers revealed that anytime a smartphone is visible, even if it is not ringing, vibrating, buzzing or even powered on, it degraded the quality of the conversation for everyone. In the cases where the phone was visible, the participants had lower levels of empathetic concern and found the conversations less fulfilling. The people who took their phones out were essentially saying, “This device comes before you and this conversation.”

Inspired by his grandfather, with whom Mr. Rath wrote the bestseller, “Strenghtsfinder”, Mr. Rath recollects the poignant story, where after being diagnosed with a gastroesophageal cancer (advanced stage), his grandfather Don Clifton collaborated with Mr. Rath to finish their bestseller in record time. The book titled “How Full Is Your Bucket?”, was based on the concept that filling in others’ bucket provides more contentment than dipping into another’s. To paraphrase Mr. Rath, “Contribution starts when you see beyond self.”

It may seem preposterous if one was to claim that life’s quintessential philosophies were all packed within the confines of a thirty-five-page book. But then again, it’s quality that matters than quantity. Mr. Rath, in his inimitable style and using an imprimatur that has by now become a trademark, manages to pull this feat off in a brilliant fashion.

To which we shall remain indebted to him.

In an eminently readable, superbly researched and extraordinarily crisp book, businessman, author, and climate change expert, Chris Goodall sets out a range of what he terms are urgent measures which Britain has to adopt, if it has to cut its Carbon emissions down to zero. Currently, the UK Government on Climate Change has identified a rather bleak scenario, whereby, the year 2050 would see only about 60& of all electricity being generated from renewables. The remaining gas generation, as Mr. Goodall informs his readers, would result in over 150 million tonnes of CO₂  emissions, collected and permanently stored in depleted North Sea oilfields at prohibitive costs.

Spanning an entire spectrum with reasonable and radical proposals constituting its two extreme ends, Mr. Goodall’s suggestions would not just involve significant monetary outlay but also necessitate a paradigm shift in otherwise well entrenched beliefs. The following is a summary of the salient takeaways of Mr. Goodall’s recommendations:

(The heading of each solution in bold is attributed to the reviewer)

1. The future is Renewable Electricity

Mr. Goodall postulates an audacious plan to increase renewable electricity generation twenty-fold. This will not only take care of the country’s electricity needs, but would also generate spare electricity. Such spare electricity, Mr. Goodall states may be converted into Hydrogen, which in turn may be utilized to manufacture power when either solar or wind energy are sparse. Electricity generated in the form of Photovoltaic cells, onshore wind farms and offshore turbines are a few potential alternatives. Hydrogen generated via a method of electrolysis is also an avenue that needs to be explored since Hydrogen in addition to possessing a high energy content, also brings to the equation the virtues of a near zero carbon footprint. Companies such as Statkraft are already realizing the enriching benefits of Hydrogen as a store for surplus renewable energy. A gas grid operator in the Netherlands, Gasunie, is embarking on a project to convert Hydrogen into low carbon aviation fuel. Another company Sunfire, using an equipment provided by Climeworks, a Swiss venture, is planning to develop an aviation fuel refinery by taking recourse to an innovative technique termed Direct Air Capture

   2.  Going ‘Local’

Mr. Goodall advocates both ownership and operations of renewable energy resources by towns and cities. Such urban ‘microgrids’ would be on the same lines as the German ‘stadwerken’ distributing greater than 60 percent of all German electricity. A comparable example is also provided by a technology in the United States popularly known as LO3. This microgrid in Brooklyn, facilitates homes and businesses to buy and sell electricity from each other.

    3.   Home is where the ‘Hearth’ Is

Homes in the UK are responsible for 15 percent of the domestic emissions, predominantly via burning of gas in central heating boilers. The solutions offered by Mr. Goodall are a complete shift to electricity, switching away from Methane to hydrogen and insulation of all homes with solar panels on the roofs. A whopping million homes a year would need upgradation to achieve Carbon neutrality by 2050.

     4. ‘Drive’ Electric

Mr. Goodall informs us that more than a quarter of emissions in the UK is courtesy, transport. His solution is for transportation to go ‘electric’. Improving public transport, using car-pools, having dedicated lanes for bikes on the lines of some of the cities in The Netherlands, and seriously concentrating on the vehicle-to-grid battery storage technology, ought to be the way forward.

      5. The ‘Fly’ Factor

Mr. Goodall bemoans the fact that the British constitute one of the heaviest users of air travel (emitting 7 percent of carbon in the process). While alternative substitutes such as using vegetable oils and bio fuels instead of aviation fuel/jet fuel is a possibility, the costs attached to such a radical alternative are putting it mildly, obscene. For e.g. as r. Goodall highlights, “at cruising altitude, a large jet using 100 percent bio fuel would consume the equivalent of 40,000 square meters of palm oil production an hour.” So what are the possible and practically implementable alternatives? Developing sources of synthetic fuel made from hydrogen; Rewilding Britain by funding projects of afforestation; and self-imposed curbs on non-essential flying

      6.  ‘Wear’ with discretion

Around 3-4 percent of UK’s carbon emissions are attributable to the fashion industry. This is essential because of what Mr. Goodall terms to be the working of a ‘linear economy’. The linear economy commences with extreme environmental pollution, in countries of manufacture, and is followed by a limited period of use, and finally concludes with an intractable waste disposal problem. The choices offered by Mr. Goodall in this sphere are pretty rudimentary and fundamental such as buying fewer, high quality clothes and prolonging their use; restricting purchases to shopping at vintage and charity shops, as well as on sites such as eBay and Depop; resizing clothes instead of discarding them, courtesy customized alteration outlets such as Oxford Alterations. One of the most sustainable fashion companies in the world Patagonia and its CEO Rose Marcario are already at the forefront of making fashion an ecologically sustainable industry.

      7.  Eat ‘Green’

In what has to be one of the most controversial and interesting chapters in the book, Mr. Goodall goads his readers to abhor meat and go on a completely vegetarian diet. This is due to the fact that a whopping quarter of the current global emissions are generated from food. Beef and lamb constitute formidable sources of greenhouse gases such as Methane. Paraphrasing carbon footprint expert Mike Berners-Lee, Mr. Goodall informs us that a cow uses 100 calories of food to make just 3 calories of meat. Growing heritage varieties of grains such as the ones being pioneered by John Letts, a seed specialist also aids an abets a low carbon footprint. Moving agricultural production indoors towards ‘hydroponics’ and ‘tray’ farming is also a potential emission reducing endeavor. Companies such as Jones Food Warehouse, 80 Acres etc. are already engaged in this novel method.

     8.  It’s ‘Geoengineering’

In addition to the usual suspect that is Carbon Tax and rewilding measures, Mr. Goodall also highlights a couple of radical and futuristic methods to help us make the transition towards zero emissions. The first such scientific exercise is called cloud whitening. Under, this technique, tiny particles of sea water are sprayed above oceans. This enables a greater portion of the sun’s energy to be reflected back into space. Stephen Salter of the University of Edinburgh is an ardent fan of this method. According to him, a fleet of 300 ships working together would have the impact of winding back temperatures by about 1.5 degrees Celsius. Not just that. 10 cubic meters of tiny drops a second, according to Mr. Salter, ‘could undo all the [global warming] damage we’ve done to the world up until now’.

The second ingenious method referred to as Solar Radiation Management (SRM) involves releasing Sulphur into the stratosphere. This method has an impact similar to cloud whitening, but much further away from the earth’s surface.

However, as Mr. Goodall admits, both the methods come with their innate flaws and the cost factor is not something that will induce eagerness amongst Climate Change proponents.

At the time of this writing, a team of Argentine researches astonished and most importantly alarmed the world by revealing that Antarctica had experienced its hottest day ever, hitting a high of 69.35 degrees Fahrenheit (20.75 degrees Celsius), thereby breaching the previously recorded high of 20 degrees Celsius. If this does not provide monument to the accelerating pace of global change nothing else will. It is high time that we dust ourselves off, stop remaining ostriches with necks buried deep in the sands of condescension and do our own bit towards preventing a global calamity, which might be nearer than what we have smugly assumed to be.

Reading Mr. Goodall’s book might be the first step towards such a move.

“Big Data – An Introduction” by Subu Sangameswar is exactly what the title professes the book to be. A succinct, short and simple introduction to the topical concept of Big Data. American organizational theorist, management consultant and author, Geoffrey Moore once said, “Without big data, you are blind and deaf and in the middle of a freeway.” In an era characterized by exponential leaps of technological advance and knowledge accumulation, no company would like to find itself not only blind and deaf, but in the middle of a metaphorical economic freeway. It is access to data that prevents organsations from taking the path of Moore’s perdition.

As Mr. Sangameswar reveals, in the year 2010 alone, more than 13 Exabytes of data was mined across the world. To make sense out of this number, this is over 50,000 times the data in the Library of Congress! In a shape up or ship out competitive heterogeneous world, Big Data confers competitive advantages to such an extent that organisations exploiting its worth are more likely to outperform their peers by over two times. So what exactly is this Big Data and its attendant features, scope, advantages and perils? Here are some of the salient takeaways from Mr. Sangameswar’ s work:

• Big Data encompasses data that is epitomized by scale and complexity. The term ‘Big Data is not solely restricted to describing the data element. It also envelops the tools, processes, and procedures that enable an organization to create, manage and manipulate data;

• Big Data, in its normal parlance includes traditional enterprise data, machine-generated and sensor data, and social data;

• Big Data, as to be expected, is gargantuan in size. McKinsey Global Institute estimates that data volume is growing 40% per annum and is expected to grow 44 times between 2009 and 2020;

• The three classical ‘hallmarks’ of Big Data are Volume, Velocity and Variety. Mr. Sangameswar terms these the ‘3Vs’;

• The volume of data generated globally is close to unthinkable. Bernard Marr writing for the Forbes magazine informs his awed readers that There are 2.5 quintillion bytes of data created each day at our current pace, but that pace is only accelerating with the growth of the Internet of Things (IoT). Between 2016 and 2018 alone, 90 percent of the data in the world was generated;

• Velocity refers to the rate at which the data manifests in an organization before, in turn, being processed. Great stress is emphsises on the turnaround of the data by organizations. The speed at which data is not just captured, but analysed as well, can make or mar the process of decision making;

• Variety refers to the various forms and shapes that the data arrives in. Images, videos and texts are all myriad varieties of data that lend themselves amenable for identification, filtration, analysis and evaluation;

• Realising the impact that Big Data can have upon a business, entrepreneurs and organisations have evolved Models of Big Data with a view to adapt and prosper. While some models concentrate on employing data to create new products, yet others involve brokering this information. A third model builds networks to deliver products at the relevant time and location;

• While Big Data comes with its own advantages, it would be absurd to view it solely with rose tinted glasses. Big Data has its own set of perils and pitfalls. Separating the wheat from the chaff and noise from the signal is a perennial challenge of Big Data. How does an organization effectively capture the most relevant data and deliver it to the right people at the right time?

• Rules of security and guarding against a breach of privacy is the single biggest challenge of Big Data. As Cambridge Analytica and Facebook demonstrated, data and information can wreak havoc upon even the sovereign prospects of a nation as was the case with The United States of America and the Trump election fracas;

• The primary framework of Big Data involves four distinct phases – Capture, Integrate, Analyse and Share. Capturing involves weeding out noise from signal and assimilating the relevant data. Integration involves getting the captured data ready for analysis. Analysis involves statistical analysis as well as Data Mining. Finally Sharing results in dissemination of data to the appropriate audience via the most relevant medium;

• There is a plethora of tools available in the market for facilitating Data Analysis on a gigantic scale and size. Apache Hadoop, for example, brings the ability to cheaply process humongous volumes of data. MapReduce provides a framework for writing applications that process significant amounts of both structured and unstructured data;

• Other notable tools that one can avail are HBase, Hadoop Distributed File System (“HDFS”), Hive, Apache Pig, Zookeeper, and Oozie

To use the now abused cliché which is quotes with a frequency bordering on the irritating, “Data is the new Oil.” Big Data is a powerful medium which bestows upon the user, immense potential, both economic and social. However, an injudicious use of Big Data would also, in all probability, lead the cavalier organization towards unintended consequences. Big Data brings along with it the biggest risk of data privacy. Organisations such as Amazon, Google and Facebook make use of sensitive data, personal customer information and strategic documents. With the world awash in confidential data a data breach at one single point may be enough to create pandemonium. Reputations may go up in smoke as may painstakingly built fortunes and fame. Not to mention legal actions and punitive penalties. Taking measures for data privacy is no longer a paean to appreciable initiatives or best practices. It is an uncompromising mechanism of inevitable compliance.

Resurgent India is a sequel to Dr Bimal Jalan‘s book, Emerging India, released in 2012. Resurgent India looks to the future and identifies both advantages that need to be exploited and deficiencies that need to be overcome in the spheres of politics, economics and governance. Whilst lauding the progress and prevalence of democracy that has remained unimpeded even in the face of strong dissent, discord and despondence, the book also highlights in a no-nonsense vein some of the inherent travails such as political opportunism, corruption and public sector-private sector dichotomy that tarnish the functioning and role of democracy in India.

Post waxing eloquent on the entrenched system of democracy in India – rightfully so – Mr. Jalan highlights some of its tribulations that are applicable to both democracies in general and the Indian context in particular. The dynamics of coalition politics where majority parties are also held to ransom by minor parties backing the former, sabotaging of the Parliament by parties holding majority and a cognitive dissonance that ensures that service to the public is obfuscated by the self-serving interests are all explained in a crisp and impartial manner. Political Opportunism, which according to Mr. Jalan ‘is a euphemism that is commonly used in the literature of behavioural economics to described the bias among elected representatives at different levels to divest resources under a government programme to their own villages constituencies or states, is also a scourge that irritates the Indian democracy no end.

Mr. Jalan optimistically informs his readers that there are very few developing countries that are as well placed as India to derive maximum benefit out of the paradigmatic shifts, courtesy globalization, that have ushered in revolutionary changes in production technologies, international trade movement and deployment of skilled manpower. This advantage can be garnered by India on account of its unique strengths in the form of delivery capabilities for a knowledge economy. coupled with the functioning of autonomous institutes of excellence such as the IITs and IIMs.

Mr. Jalan argues that in order to tide over the quagmire that blurs the roles and responsibilities of the private and public sectors in the country, there needs to evolve a compact. This compact, in his own words ought to be ‘political-bureaucratic’ in nature and one that is based on a well-defined division of responsibility and accounting.

From a managerial excellence angle, Mr. Jalan emphasizes the requirement on the part of the chieftains of India Inc. to enhance and embellish international competitiveness in their respective industries. This, he argues, may be done by strategically orienting and adopting policies and practices that improve productivity and efficiency. India, to its credit seems to have absorbed this philosophy wholeheartedly. For example, in the Fast Company’s ‘The world’s Most Innovative Companies 2018’ listing, as many as 10 Indian companies spread across variegated sectors, made the cut. Prominent amongst these were Reliance Jio (‘For putting Indians on the fast track with cheap internet’); Paytm (‘For erecting a marketplace off of its mobile payments’); EM3 AgriServices (‘For helping farmers rent equipment short term’); Narayana Health (‘For avoiding surgeries with nuclear medicine’); and Jubilant FoodWorks (‘For cooking up mayo burgers at Dunkin’ Donuts’).

Further, in the domain of Science & Technology, there is a need to spur the progress of Research & Development (“R&D”) in India. Currently the sum allocated to further R&D activities is a meagre 0.7% of Gross Domestic Product. A bulk of this allocation is the preserve and prerogative of the Central Government. The State Governments should also assume an equally responsible role by taking on the mantle of instituting R&D measures and mechanics within their respective States.

In a chapter dealing with reforming the banking system, Mr. Jalan initially identifies the ails that plague Indian banking such as a burgeoning proportion of Non-Performing Assets (“NPAs”), lack of legislative reforms for speeding up insolvency and bankruptcy processes and Human Resources (“HR”) constraints. As an ameliorative prescription, Mr. Jalan recommends a basket of measures such as better processes of credit and risk appraisal, embracing new technologies, treasury management, product diversification, better internal control and adopting the requisite external regulations for higher standard setting.

Dwelling on Trade, Investment and Capital Flows, while acknowledging that India possesses an adequate buffer of foreign exchange reserves to meet exigencies hitherto not envisaged – a classic example being a rise in oil price in 2018 – Mr. Jalan posits a few steps in the spheres of fiscal deficit management and servicing of long term commercial debt etc. For example, he warns that it would be hard for any country to sustain a fiscal deficit north of 3-4 percent on a consistent basis. Advising alacrity, in the realm of long term debt, Mr. Jalan advises that for any length of time, debt servicing on all external debt should not exceed 20-25 percent of receipts from exports and services.

In his Chapter dealing with administrative reforms, Mr. Jalan expresses his frustration at the bureaucratic red tape that puts a spanner in the works in so far as furthering business in India is concerned. As a startling example, Mr. Jalan educates his readers about an apathy that requires at least thirty different clearances involving several agencies at the Centre and the states for incorporating even a modest-sized industrial factory. The solution as per Mr. Jalan is a self-certification mechanism with appropriate inbuilt checks and balances.

Also a brazen interference by the political leadership in the workings of the permanent civil service ensures that the concept of separation of powers tantamount to mere lip service. According to Mr. Jalan, the Government should completely dissociate itself from the implementation of social and civic measures and leave the job to the bureaucrats. This can be accomplished by pruning the flagrant proliferation of ministries and consequently, ministers, both at the Centre and the State level. As an illustration, “since 2017, in addition to the traditional combination of ministries such as defense, finance, home, industry, commerce etc., India also has ministries ranging from ‘Micro, Small and Medium Industries’ to ‘Labour and Employment’, Skill Development and Entrepreneurship’, ‘AYUSH’, ‘Culture and Tourism’, ‘Social Justice and Empowerment’, ‘Youth Affairs’, and so on.”

But the most compelling Chapter in the book is one titled “Corruption Barometer.” This is a Chapter to which every reader would be able to relate to having invariably come face to face with corruption of some form or other. Corruption is a perennial feature characterising the landscape of Indian economy. As per the latest Corruption Perception Index and Global Corruption Barometer rankings compiled by Transparency International, India’s score is 40 on a scale of 0 to100 where 0 is ‘totally corrupt’ and 100, ‘very clean’. Mr. Jalan elucidates some of the measures instituted by the Narendra Modi led BJP Government to contain, if not obliterate corruption. Predominant amongst such initiatives are strengthening the Prevention of Corruption (Amendment) Act, 2018, giving more teeth and bite to The Right To Information (“RTI”) Act, inclusion of an integrity pact in major purchases, ratification of the United Nations Convention Against Corruption (“UNCAC”), placing information on assets accumulated by government officers in the public domain etc.

Mr. Jalan bemoans the received wisdom that shrugs away the evil of corruption as a ‘necessary evil’. In fact, it has been propounded in political as well as business circles that enriching the government servants and public authorities constitutes ‘costs of conducting or discharging one’s business.’

Mr. Jalan’s recommendation to root out corruption that currently permeates the bureaucratic set up is two-pronged. According to him corruption must be tackled from both the supply as well as the demand side of economics. He proposes the following structural reforms to ring fence economic progress and societal development from the tentacles of corruption:

• Penalties for the corrupt, including dismissal from service to be implemented swiftly and expeditiously so as to inculcate a deterrence effect;
• Reduce and revamp the number of agencies involved in both investigating and prosecuting profiteering;
• Establishing a single specialized agency for the redressal of high value corruption cases involving public servants, political representatives and ministers;
• Amending Article 311 of the Constitution of Indiaand the Official Secrets Act, 1923 which provide munificent protection to government and other public servants from various judicial pronouncements. Snip the flourishing number of civil servants, eliminate the undesirable mushrooming of ministries and permission granting agencies (a fact alluded to in the preceding paragraph) and lending autonomy to the bureaucracy unshackling them from continuous political interference that obstructs their discharging of duties sans fear or favour.

‘Resurgent India’ is a passionate discourse initiated by an equally passionate and learned intellectual with an avowed objective of embellishing India’s social, economic & civic prospects. Citizens of India would do well to not only take notice of what Mr. Jalan proposes, but also by acting in a responsible manner both as voters and participants in a democratic process to usher in a resplendent future that is a true representation of a Resurgent India.

From a personal standpoint, the release of every Tom Rath book is not merely an event, but a veritable cause for celebration. If you find this statement to be an exercise in gross exaggeration, then I would sincerely exhort the skeptic in you to read his bestseller, “Eat, Move, Sleep.” You can thank me once you become a convert to the Rath Philosophy! Humour aside, Mr. Rath’s books constitute a blend of wisdom juxtaposed with implementation. If practicality is the mother of his ideas, enriching outcomes make for the father.

Mr. Rath’s latest work, “Life’s Great Question: Discover How You Contribute to The World” is no exception to the rule. The Rath imprimatur permeates the pages of what arguably must be the smallest book that the author has penned till date. While the message conveyed is neither novel nor ingenious, the path laid down for the reader to follow is downright utilitarian. However, lest the reader be confused, the word Utilitarian is not to be used in the context of what or how Jeremy Bentham espoused it to be. The utility as proposed in this book does not target the maximization of happiness for many at the expense of a few.

At the heart of the book lies the notion of adding value to society in such a way that the value thus added provides something that others need. As Mr. Rath holds forth, “scientists have determined that we human beings are innately other-directed, which they refer to as being “prosocial.” According to top researchers who reviewed hundreds of studies on this subject, the defining features of a meaningful life are “connecting and contributing to something beyond the self.”

Using empirical and qualitative research finding, Mr. Rath proposes that “all teams need to do three very basic things: Create, Operate, and Relate. If a team is lacking in any one of these three major functions, it is almost impossible for the group to be effective, let alone thrive.”

Mr. Rath devotes the bulk of his book in dwelling about what he terms are twelve primary contributions. The following is a symbolic illustration of the twelve contributions:

Mr. Rath introduces his readers to each of the dozen contributions with a brief and perfunctory introduction that alludes to the most quintessential attributes of the contribution in function. This outline is immediately succeeded by two sections titled, ‘Contributing to Teams’ and ‘Contributing to Other’s Lives’, and ‘The Energy to Be Your Best’ respectively. It is in these two sections that one can experience the vintage Tom Rath touch. Shades of “Eat, Move and Sleep” keep darting in and out both unobtrusively and conspicuously depending upon the relevance of the topic being dealt with. However, the repeated emphasis on movement, dietary habits and repose is a telling acknowledgment of the tenets which the author himself swears by.

For example, in the contribution of “Connecting: under the heading, ‘Contributing to Other’s Lives’, Mr. Rath explains, “one of the challenges of being very active socially is that it involves a lot of dining out in groups. Find ways to get ahead of the endless temptations of bad choices by eating something healthy before you go to an event or setting rules for yourself about what to avoid.”

Yet another illustration of the “Eat, Move, Sleep” influence may be found in the “Energizing” contribution: “Today, make a list of the most common foods and meals that almost all experts agree are net positive for health and energy — foods like green leafy vegetables, nuts, legumes, and so on. Help others simplify and synthesize all the disparate information out there so eating well is that much easier for them. If you are better than most at juggling several tasks at once, try applying this to infusing movement into your workday — for example, find ways to talk or type while you are standing or walking. It’s likely that your focus on serving other people in your community sometimes comes at a personal cost. Are you taking care of yourself to the degree you should? Understand that the people you hope to serve need you to take care of your own physical health first so they can count on you in a time of need.”

The book also lends access to an online resource portal called “Contribify.” “The Contribify inventory is a series of questions that asks you to prioritize activities and situations that describe you or appeal to you most. This app will then show you the top three areas where you have the most potential for contribution.” The portal allows the reader to build a profile upon entering a unique access code that can be found at the back of every physical copy of the book. The inventory takes the reader through a series of open and close-ended questions. The portal also under a section titled, ‘Most Influential Life ExperienceS (“MILES”) encourages the reader to go back and identify a few of the most formative experiences of her lifetime. “What are the events, moments, or periods of time that most positively influenced who you are today?”

As Mr. Rath illustrates, researchers Amy Wrzesniewski, Justin Berg, and Jane Dutton, during the course of their studies spanning more than a decade and involving people who have successfully made their current jobs into much more meaningful and enjoyable careers, concluded that it is possible to turn the job you have into the job you want. It is this very objective which Mr. Rath strives to instill in his readers in general and the populace in particular. This he proposes to achieve by taking recourse to the twelve contributions which ought to be uncompromising in adherence and indelible in their execution.

While “Life’s Great Question” might not be viewed as a book that advocates principles that are neither radical nor lateral (as in out of the box – in Edward de Bono speak), it certainly possesses quality that can prove to be transformational.

Typical Tom Rath!