The author of best-sellers such as First, Break All the Rules and StrengthsFinder, is back with what might be his most arresting work thus far. Marcus Buckingham exhorts companies to adopt a paradigm shift in both their operations and outlook by ‘designing’ in the element of love. Design In Love pays undivided attention and wholehearted tribute to the one emotion that is all encompassing and not just universal. And in the process, reveals many facets which even though simmering right underneath our noses, have been unfortunately dismissed and disregarded as mirages.