In Part 1 of the series, the focus was on the zest and zeal with which Nerolac India regaled the Indian television viewer with their innovative commercial jingles. Part 2 pays tribute to Cadbury India and their slobber knocker jingle that formed part of the “Shubh Aarambh” (“auspicious beginning”) campaign. Before diving into the jingle, … Continue reading Enduring Jingles of Indian Advertising: Ten Adorable Culprits – PART 2 MONDELEZ INDIA FOODS LIMITED (FORMERLY CADBURY INDIA)