Every one of us has been held hostage, albeit willingly, at some point in time, by that one mesmerizing jingle that keeps playing on loop within the confines of our heads. The damned ditty just refuses to fade away, clinging on to us with the obduracy of a leech. While hanging on to the handrails … Continue reading Enduring Jingles of Indian Advertising: Ten Adorable Culprits – PART 1 KANSAI NEROLAC PAINTS INDIA (NEROLAC)