Friend of a Friend – David Burkus

On the 6th of May, 1973, in a paper curiously and paradoxically titled, “The Strength of Weak Ties”, American sociologist and Professor at Stanford University, Mark Granovetter revealed the proposition that acquaintances are likely to be more influential than close friends, particularly in social networks. Weak ties as he called them, were more likely to connect … Continue reading Friend of a Friend – David Burkus