(Image Credit: Penguin Random House) In December 2012, Starbucks launched an ambitious PR campaign to enhance their brand value. In collaboration with Twitter, the hashtag #SpreadTheCheer was launched, and the tweets were displayed live on a giant screen at the Natural History Museum in London, where Starbucks also sponsors the ice skating rink. What should … Continue reading Meltdown: What Plane Crashes, Oil Spills and Dumb Business Decisions Can Teach us About How to Succeed at Work and Home – Chris Clearfield and Andras Tilcsik